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What happened to the level of ads that gave us Bud Light's talking gecko's or models wrestling in fountains? As to the ads, Ameriquest was the big winner in my book, spending 5 million dollars on a minute's worth of advertising space (that's 2.5 million for every 30 second spot). With a tag line of "don't judge too early", the visuals of a boyfriend holding the girlfriends cat with a knife was hysterical. The mace in the face of the store owner thinking he was being held up also scored high. There was a Anheuser-Busch's great tribute to the troops and the cute kid that tricked his Mom into making a Valentine's cake for her. It was nice to see that the Hammer still has the moves during the Frito Lay spot. But, what was with Napster's complete lack of originality (some guy wearing a cat head in the stands), those annoying singing bottles, the frozen guy in the convertible (which ran twice within 5 minutes of each other). What a waste of $5 million. The CareerBuilder monkey ads were a cheap shot as everybody loves crazy monkeys. There were some bright spots in there, but most of it was annoying. What's with animals in most of these spots anyway? And Gladys Knight at a rugby contest? How random is that? At least the game was interesting for most of it. Too bad the Eagles lost interest in trying to win it with 5 minutes left. Is it too cool to hustle and play a little no-huddle when you're down 10 with less than 5 to go? There were 50+ ads, so which did I miss and deserve praise or a little mud slung there way? |
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